Zalando‘s 2021 spring campaign is celebrating values that truly matter like inclusively, diversity or sustainability. Gen Z culture is pushing for lasting progress and leads the rallying cry for those progressive values that are ‘Here to Stay’.

The campaign aims to promote a dialogue on core values such as diversity & inclusion, women’s empowerment, gender fluidity and body positivity to inspire and encourage people around the world to broaden their views on such topics.

Zalando is celebrating those who stay true to their beliefs and take a stand for lasting progress and values they believe in. All executions of the 360° campaign are showcasing real people embodying those values like Queer-Rapper Mista Strange or dancer, model and inclusion advocate Luc Bruyere.

Role:
Art Director

With:
Veit Moeller
Sebastian Lyman
Lukas Rohde
Omar Khairy

Directors:
Terence Neale
& Emilie Badenhorst

Photographer:
Dan Beleiu

Client:
Zalando

Agency:
Anomaly

Year:
2021