Global launch campaign for the EQC, the first fully electric Mercedes.
To introduce the first all-electric Mercedes-Benz, we drive through the brands 130-years long legacy and finally open the next chapter in their history of innovations: with the all-new EQC.
To bring this story to life, we teamed up with an artist who stands as much for innovation as Mercedes-Benz does: The Weeknd. Together with his new song "Blinding Lights" we launched our campaign in a double world premiere.
Role:
Art Director
With:
Veit Moeller
Lucas Schneider
Malte Bülskämper
Raphael Hermann
Director:
CANADA
DOP:
Niklas Johansson
Images:
Cédric Viollet
Client:
Mercedes-Benz
Agency:
antoni
Year:
2019