Global launch campaign for the EQC, the first fully electric Mercedes.

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To introduce the first all-electric Mercedes-Benz, we drive through the brands 130-years long legacy and finally open the next chapter in their history of innovations: with the all-new EQC.

To bring this story to life, we teamed up with an artist who stands as much for innovation as Mercedes-Benz does: The Weeknd. Together with his new song "Blinding Lights" we launched our campaign in a double world premiere.

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Role:
Art Director

With:
Veit Moeller
Lucas Schneider
Malte Bülskämper
Raphael Hermann

Director:
CANADA

DOP:
Niklas Johansson

Images:
Cédric Viollet

Client:
Mercedes-Benz

Agency:
antoni

Year:
2019