German market A-Class campaign.

Mercedes-Benz first introduced its new voice control feature within the A-Class. This made it the first Mercedes that fully adapted to you and your needs.

For the German market, we flashed out the campaign with a big teaser and launch phase, including Nicki Minaj.

Role:
Art Director

With:
Alice Bottaro
Veit Moeller
Alexander Holtz
Lars Baldermann
Tim Groetzinger

Client:
Mercedes-Benz

Agency:
antoni

Year:
2018